Who is Kate Morris?

Kate Morris grew up not far from Launceston, Tasmania. Kate was sick of seeing beauty products in magazines and on tv but having no chance in buying them, because she lived so far from where they stocked them. She knew that all friends felt the same way.

After studying and completing a Bachelor of Business at Monash University while working on the cosmetic counters part-time, Kate was inspired to

create an online beauty boutique that would allow women to access the products they loved and wanted – no matter where they lived. That website is called AdoreBeauty

Kate took her personal experience from being annoyed, that she couldn't order and buy products she wanted her to start a business and help women like her, so they wouldn't have the same experience.